- Product
- Pricing
- Affiliate Program
- Use Cases
- Resource
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Arbitrage is a game of speed, ingenuity, and trend awareness. In 2025, no one’s going to wait for you to figure out the terminology — if you’re not in the know, you’re losing money.
The world of affiliate marketing changes daily, and those who don't stay up to date get left behind.
This glossary isn’t just a list of definitions — it’s your cheat sheet for the most relevant terms.
Here you’ll find key concepts to not only help you understand the market but also profit from it. Stay in the loop, speak the language of top performers, and use this knowledge to the fullest.
Welcome to arbitrage in 2025. It’s time to take action.
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Traffic Arbitrage — the process of buying traffic and monetizing it through affiliate programs.
Offer — a promotional deal from an affiliate network with fixed payout conditions.
Creative — advertising material (banner, video, text) used in a campaign.
GEO — the country or region targeted by the advertising traffic.
Lead — a user’s target action (registration, purchase, subscription).
CR (Conversion Rate) — the percentage of users who completed a target action.
PPC (Pay-Per-Click) — a model where you pay for each click on an ad.
SEO Traffic — organic traffic from search engines.
Push Traffic — advertising via push notifications in the browser or on a device.
Popunder — an ad that opens under the current web page.
Native Advertising — ads that blend seamlessly into the content.
ROI (Return on Investment) — a measure of profitability.
EPC (Earnings Per Click) — average earnings per click.
CTR (Click-Through Rate) — the percentage of users who clicked on an ad.
CPM (Cost Per Mille) — cost per thousand impressions.
CPC (Cost Per Click) — cost per individual ad click.
CPL (Cost Per Lead) — cost to acquire one lead.
CPA (Cost Per Action) — a payout model based on a user completing a desired action.
RevShare — a payout model where the arbitrage specialist earns a percentage of revenue.
Hold — the verification period where the network checks traffic quality before payouts.
Postback — automatic data transfer from the affiliate network to the arbitrageur after an action.
White Label — a custom advertising solution under the advertiser’s brand.
A/B Testing — comparing versions of ads to find the most effective one.
Blacklist — a list of poor-performing sources or platforms excluded from the campaign.
Whitelist — a list of traffic sources with stable, strong performance.
Targeting — configuring ads for specific audience segments.
Fraud — manipulative actions aimed at generating fake or low-quality traffic.
API — a system interface for integrating third-party services with affiliate programs.
TrafficBack — a tool that redirects untargeted traffic to alternative offers.
Ad Mediation — technology to optimize ad serving across networks.
Smartlink — a dynamic link that automatically selects the best offer for each user.
Pixel Tracking — a method of tracking user behavior with embedded code.
Grids — creative templates used to speed up testing processes.
Landing Page (Landing) — a one-page site aimed at converting visitors into leads.
Prelanding (Prelander) — an intermediate page that warms up the audience before the landing.
Tripwire — a low-cost product offered at the start of a funnel to attract customers.
Upsell — offering additional products or services after a purchase.
Cross-sell — offering complementary products related to the original purchase.
Cloaking — a method to hide advertising materials from ad platform moderators.
Antidetect Browser — a tool that masks digital fingerprints and manages multiple accounts.
Fingerprints — user data used by platforms to identify and track them.
VPN — a service that hides the real IP address for anonymous browsing.
Proxy — an intermediary server that changes the IP address to bypass restrictions.
PPL (Pay Per Lead) — a payout model for generating leads.
PPS (Pay Per Sale) — a payout model based on actual sales.
CPI (Cost Per Install) — payment for each app installation by a user.
CPV (Cost Per View) — payment model based on content views.
Hybrid Model — a combination of several payout models in one program.
KPIs (Key Performance Indicators) — key metrics to measure ad campaign performance.
Bid — the amount you’re willing to pay for an ad placement in an auction system.
Lead Scoring — assessing lead quality based on preset criteria.
Tracking — the process of monitoring and analyzing user behavior.
Split Testing — testing different page or ad versions to find the most effective one.
Each year, arbitrage becomes more complex, requiring specialists to deeply understand algorithms, new ad formats, and platform nuances. This 2025 Arbitrage Glossary has everything you need to navigate the fast-paced world of affiliate marketing with confidence.
Understanding the specifics of arbitrage means knowing the current CPA terminology — without it, it's tough to assess campaign performance or optimize your strategy. This glossary covers essential and advanced terms for affiliate marketing.
If you're looking for an arbitrage glossary that compiles traffic arbitrage terminology, here you'll find comprehensive definitions of all key aspects — from traffic acquisition to monetization. This is your traffic arbitrage dictionary, helpful for both newcomers and seasoned pros in building effective ad strategies.
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